MEDIA AND PUBLIC RELATIONS
Welcome to the Media and Public Relations workshop. In this workshop, you will gain knowledge needed to manage effectively, your image and value, by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities.
Networking and public relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. This workshop is designed to give you practical teaching and hands-on tools that will have you networking once you complete this course.
Workshop Objectives
Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly.
By the end of this workshop, participants will:
• Network for success
• Manage “Meet and Greet” opportunities
• Dress for success
• Write effectively
• Set goals
• Manage media relations
• Plan issue and crisis communication
• Use social media
• Deliver effective employee communication
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Module One: Networking for Success (I)
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Module 1 - Intro
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Module 110 xp
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Module Two: Networking For Success (II)
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Module 2 - Intro
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Module 210 xp
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Module Three: The Meet and Greet
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Module 3 - Intro
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Module 310 xp
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Module Four: Dressing for Success
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Module 4 - Intro
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Module 410 xp
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Module Five: Writing
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Module 5 - Intro
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Module 510 xp
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Module Six: Setting Goals
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Module 6 - Intro
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Module 610 xp
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Module Seven: Media Relations
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Module 7 - Intro
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Module 710 xp
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Module Eight: Issues and Crisis Communication Planning
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Module 8 - Intro
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Module 810 xp
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Module Nine: Social Media (The PR Toolkit)
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Module 9 - Intro
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Module 910 xp
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Module Ten: Employee Communications
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Module 10 - Intro
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Module 1010 xp
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